On the 9th of August 2013 research firm Gartner published the Hype Cycle for Emerging Technologies for 2013. Striking is the main message of the report: the evolving relationship between man and machine. The emergence of new technologies redefines this relationship. Or, as Marshall McLuhan once so aptly put it: โWe shape our tools and thereafter our tools shape us.” The overall conclusion is that the line between man and machine blurs. It is a direct result of the increased hype around intelligent (self-conscious) machines, cognitive computing and the Internet of Things.