English | EN Four Maxims for Digital Business Success
Feb 5, 2014
IBM knows your customer better than you. Is that something to be embarrassed about? Or an eye-opener to understand that the way you run your business is based on old fashioned assumptions?
Based on their view of “The everyone to everyone economy” they are working on new business and marketing capabilities. And this is basically it: I connect to you, you connect to me. We are all digital. In times of digital connectedness rules for marketing and business are rapidly changing. Forget about what you’ve learned at school. Try these four maxims instead. The future design of your business is:
- Orchestrated; Collaborative and seamless ecosystems
- Symbiotic; Mutual interdependence between everyone and everything
- Contextual; Adaptable experiences for specific needs at any point in time
- Cognitive; Self learning and predictive capabilities
It’s part of a digitization maturity model. More stuff to read if you’re interested here.
Based on that view IBM is working on a lot of new technologies to help you to become successful in the everyone to everyone economy. Like their social analytics. (see the short demo) that shows how much they know about….. basically everyone in the world.
Back to the question about embarrassment and eye-openers. What do you think? How long will it take before organizations truly understand what digital means?
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