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Expert Talk: Doc Searls on the Intention Economy and VRM

Sogeti Labs
December 24, 2012

‘This is a whole new frontier in the marketplace, working for the customer rather than for the seller’ David “Doc” Searls is co-author of The Cluetrain Manifesto and author of The Intention Economy: When Customers Take Charge, is an American journalist, columnist, and a widely-read blogger, a fellow at the Center for Information Technology & Society (CITS) at the University of California, Santa Barbara, and an alumnus fellow (2006–2010) of the Berkman Center for Internet & Society at Harvard University.

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About the author

SogetiLabs gathers distinguished technology leaders from around the Sogeti world. It is an initiative explaining not how IT works, but what IT means for business.


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