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Executive Summit ’23 – The Myths of Generative AI [Keynote] by Tijana Nikolic

Thijs Pepping
December 27, 2023

During our Executive Summit in Cannes a group of inspiring thought leaders offered their insights on the theme of “Scarcity in Abundance.” We have captured the highlights from these top sessions to bring their valuable perspectives to you.

This week, we feature Tijana Nikolic’s story about The Myths of Generative AI

About Tijana Nikolic

Tijana is the AI Lead in Sogeti NL, specializing in trusted and scalable AI implementation, MLOps, and synthetic data. Her vision is to bring innovative solutions to the market with a strong emphasis on privacy, quality, ethics, and sustainability, while enabling growth and curiosity of team members. One of those solutions is the Artificial Data Amplifier, the winner of the Sogeti Innovation of the year award for 2020. She is an active thought leader in ethical and sustainable development of AI solutions, with contributions to publications ‘State of AI applied to QE’, ‘Data-powered Innovation Review’ and many blog posts around the same topics.



After more than a decade of abundance, where the economy was steadily expanding, money was free, globalization was progressing, geo-politics were as boring as they should be and life was generally good, the world has taken a decisive turn towards a different future. Scarcity has re-emerged as an urgent priority on the executive agenda. Suddenly we find ourselves in a perma-crisis, where all certainties seem to have disappeared.

There is a steady flow of new, potentially transformative, ready to scale, technologies like Generative Artificial Intelligence, Synthetic biology, Quantum Computing, and Virtual and Augmented Reality, that promise solutions to all our challenges. Yet in a world where scarcity is in abundance, we must think carefully about the choices we make, including the technologies our businesses use.

During our Sogeti Executive Summit we aimed to develop an optimistic scenario, minted by one of the speakers as “The Great Progression”, to write the future you want and explore some of the technologies that will help you get there.

In this 24-hour intense program, perspectives from many different angles were presented by authoritative speakers, interspersed with discussion amongst the invited executives. We look back at two exhilarating days.

About the author

Trend Analyst VINT | Netherlands
Thijs Pepping is a humanistic trend analyst in the field of new technologies. He is part of the think tank within SogetiLabs and in his work he continuously wonders and analyses what the impact of New Technologies is on our lives, organizations and society.


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