This article is a continuation of a seven part series on the Innovation Accelerator 2019. Part 1 Accelerator Architecture: A Scalable and Sustainable Operating Model for Innovation
Modern Business CxO Challenges
To begin understanding the motivation for a new way to approach innovation, consider the modern business challenges faced by today’s CxO suites.![](https://labs.sogeti.com/wp-content/uploads/sites/2/2019/04/board_ceo_executives_table-100717228-large.jpg)
Enterprise Evolution
Enterprise executives are realizing that two operating modes are emergent in business evolution. One is based on the execution mode and the other is the search mode. The execution mode is driven by the enterprise core with the following characteristics:- MBA-Managed Operations
- Exploitation
- Core Business Models
- IT-Centric
- Value Preservation
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- Creative-Managed Portfolio
- Exploration
- Innovation Ecosystem
- Customer-Centric
- Value Creation
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Mindsets for the Innovation Enterprise
Traditionally, business has functioned on an analytical approach to creating value. Specifications with requirements of the desired features have been the basis with which new products and services have been developed. The focus has been to compartmentalize these specifications, rigorously define requirements and then develop the solution.- Specification
- Requirements
- Think to Build
- Focus Groups
- Compartmentalize
- Develop Solution
- Features
Design-Centric Mindsets
A creative mindset uses a human-centered approach to develop empathy to gain understanding of the user emotions and insights into their deeper needs. To facilitate the experimental mode, the creative builds to think and learn about how to design for the right set of problems. The challenge is transformed into designing the problem so that new experiences can be created for users.- Empathy
- Emotions and Insights
- Build to Think
- Immersion
- Connect the Dots
- Design Problem
- Experiences
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Corporate Innovation Imperative
There is a growing corporate innovation imperative for enterprises to stay competitive and to achieve growth. With a growing set of threats and opportunities, investment in innovation centers has been increasing steadily over the last three years. According to a study by the Capgemini Digital Transformation Institute, the number of innovation centers grew from 301 to 580 over the three-year time period. However, even with all of this investment, some challenges remain in realizing value. Most executives did not see these centers have an impact on culture, nor could the centers keep up with the pace of change. An overwhelming 90% of executives in the study felt that the innovation centers were not aligned with the enterprise’s innovation strategy for growth. The result for many of these investments amount to very little other than what some in the industry refer to as “innovation theatre”. Clearly better outcomes are desirable from these significant investments to meet the corporate innovation challenge.![](https://labs.sogeti.com/wp-content/uploads/sites/2/2019/04/cgi-graph.png)
- 17% executives see innovation outside center
- 47% executives say centers need maturing
- 51% executives say centers can’t keep up
- 90% executives feel innovation unaligned
Innovation Accelerator 2019
The Innovation Accelerator operating model is an innovative approach to integrating innovation pipelines that work in concert with the enterprise core. This model distinguishes it from the concept of a localized innovation center. The Accelerator operates in parallel with enterprise core business models in order to be able to impact growth in a much more rapid fashion. This linkage is essential for innovation operations to have a direct contribution to enterprise growth and a return on investments. In fact, there could be multiple Accelerators deployed within any given enterprise depending on the innovation operations desired to support the creation of new products, services or solutions. Each Accelerator would have a specific mission corresponding to that part of the enterprise to deliver innovation value. This operating model addresses a lot of the inefficiencies in other approaches that suffer from disconnects, hand-offs, inertia or misalignment. The Accelerator model offers a streamlined, seamless path for innovative products, services and solutions to find their way to enterprise customers to deliver real value.Platform for Enterprise Innovation
The Innovation Accelerator is a design-centric corporate accelerator to empower a scalable and sustainable platform for enterprise innovation that delivers rapid business value in the form of innovative products, services and solutions. The Accelerator offers the following:- Innovative Service Delivery and Capabilities
- Integrated Innovation Operating Model in the Enterprise
- Power of Sogeti Global Design and Engineering
- Design Thinking as Mental Model for Co-Creation
- Delivers Digital Minimum Lovable Products/Services and Business Models
- Leverages Innovation Catalog
- Leverages Machine Learning for Deep Design
- Leverages DSL Technology for Accelerated Prototyping
- Leverages Creative Production Platforms
- Leverages Innovation Management Platforms
- Provides Learning Services for Disruptive Tech
- Virtual or Co-hosted Program Service Models
Operating Model for Enterprise Innovation
The Innovation Accelerator operating model was designed to seamlessly incorporate activities to empower teams executing innovation pipelines running linked in the enterprise core. In fact, this model is consistent with the Innovation Stack identified by Steve Blank in his extensive research on what makes innovation actually work.![](https://labs.sogeti.com/wp-content/uploads/sites/2/2019/04/innovation-stack.png)
Innovation Teams
Accelerators are operated by innovation teams with roles focused on team mentoring, design, implementing disruptive technologies, and particularly the application of machine learning. These teams work in concert with enterprise architects and solution architects within the business to perform the integration of innovation pipelines. Accelerator designers use a human-centered approach to creative problem solving. Designers also have sensibilities to the power and capabilities of disruptive technologies. Accelerator mentors facilitate co-creation with enterprise teams and organization to ensure engagement and alignment with business strategy and operations.![](https://labs.sogeti.com/wp-content/uploads/sites/2/2019/04/20171012_191315-01.jpeg.jpg)
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