Designing Media for Human Nature – Menno van Doorn and Mariana Pinheiro @ Psych-IT


In this Psych-IT’s hour of power we explore how we can design media in accordance with our illustrious human nature. Since we keep developing new forms of media: synthetic media such as deepfakes and virtual influencers, and intelligent IoT devices that create smart environments, we ask the question to psychologists and technologists: what are desirable directions for these technologies?

SogetiLabs’ Research Director Menno van Doorn views these platforms as stages for our performances, but this is not an escape from ‘real’ life. “Life itself is a play”, as described by the great sociologist Erving Gossman in his The Presentation of Self in Everyday Life. Menno will discuss the findings of the new SogetiLabs report he is working on, titled ‘Playing with Reality’. A follow-up of his book ‘Me the Media’ which was published in 2008. His story will be about why new media and the human brain are a perfect match and how organizations should deal with this. 

Industrial designer Mariana Pinheiro will share her vision on redesigning media in order to match our human nature. Should the smartphone be deconstructed into a smart environment? “Designing media, both digital and physical, means designing possible behaviors, shaping how humans interact with each other and with their environment. What happens when we use Design Thinking and technology to augment even more the way we communicate and the way technology communicates with us?” Mariana will share her vision for the future based on her experience designing IoT products that have the purpose to augment our human senses.

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*In the Psych-IT community psychologists meet technologists to discuss desirable directions for the latest technologies. 

Thijs Pepping


Thijs Pepping is a humanistic trend analyst in the field of new technologies. He is part of the think tank within SogetiLabs and in his work he continuously wonders and analyses what the impact of New Technologies is on our lives, organizations and society. He specialized in Humanistic Counselling and Education at the University of Humanistics in Utrecht and worked for five years with autistic children. His background in psychology and philosophy drives him to find meaningful answers to business related questions and to provoke whenever necessary. He is co-author of multiple publications on the impact of new technologies, such as ‘The FrankensteinFactor’, ‘AI First – Learning from the machine’, and ‘The Pursuit of Digital Happiness’ series. See for his previous and current work. VINT provides practical insight into the likely impact and innovative applications of new technologies for organizations worldwide. This valuable intelligence helps public and private sector enterprises to anticipate and plan for the complex dynamics of the future. The use of new technological developments is aimed at generating value that anticipates future developments.

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