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Big Social Question 7

Menno van Doorn
June 16, 2012

A growing number of companies perform semantic analyses on Twitter, Facebook and Foursquare. In this way, the so-called Social Genome can be charted, consisting of rich profiles of customers, topics, products, locations, and events.

Which Social Analytics practices would you recommend in particular?

About the author

Director and Trend Analyst VINT | Netherlands
Menno is Director of the Sogeti Research Institute for the Analysis of New Technology (VINT). He mixes personal life experiences with the findings of the 19 years of research done at the VINT Research Institute. Menno has co-authored many books on the impact of new technology on business and society.


    One thought on “Big Social Question 7

    1. I seek solution for customers interracting on my sites and not so much on twitter / facebook and so one. However, these companies have developped solutions that can be used on other environment than twitter, facebook. That’s these solutons that I look for.

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