Just like the emerging roles of Data Scientist and Chief Analytical Officer, hypertargeting involving Big Data underpins the importance of the relatively new Chief Customer Officer role.
What organizational change will be required for your engagement in Big Social Data?
2 profiles kind of profiles are needed:
– one to analyse statisticaly the activities of the customers, the trends (BI like)
– one profile that is able to interpret the activities from these stats to create inovative products/interractions with the customers