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Just like the emerging roles of Data Scientist and Chief Analytical Officer, hypertargeting involving Big Data underpins the importance of the relatively new Chief Customer Officer role.
What organizational change will be required for your engagement in Big Social Data?
About the author
Menno is Director of the Sogeti Research Institute for the Analysis of New Technology (VINT). He mixes personal life experiences with the findings of the 19 years of research done at the VINT Research Institute. Menno has co-authored many books on the impact of new technology on business and society.
2 profiles kind of profiles are needed:
– one to analyse statisticaly the activities of the customers, the trends (BI like)
– one profile that is able to interpret the activities from these stats to create inovative products/interractions with the customers