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Big Social Question 3

Menno van Doorn
June 16, 2012

Hundreds of millions of people are busy on the social web, unguardedly sharing their whole lives with one another. It easily adds up to 500 billion dollars in brand engagement value worldwide.

How is the value of Social Data represented on your company’s balance sheet?

About the author

Director and Trend Analyst VINT | Netherlands
Menno is Director of the Sogeti Research Institute for the Analysis of New Technology (VINT). He mixes personal life experiences with the findings of the 19 years of research done at the VINT Research Institute. Menno has co-authored many books on the impact of new technology on business and society.


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