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Why Beauty is the Key to Design? [Webinar]

Menno van Doorn
October 12, 2017

What does it mean to be a beautiful business? Based on Alan Moore’s book, “Do Design. Why beauty is key to everything”- is beauty beyond the superficial? Things beautifully made with the latest technology or uniquely handcrafted, buildings that are beautiful in their conception and construction, inspiring workplace cultures creating the necessary conditions to make and deliver works, objects and services of uncommon grace. How might business use beauty as a lens to enable them to become more successful? Can beauty scale? What is beautiful automation or beautiful AI? Can you code beauty? Can beauty help guide us to making better decisions? Alan Moore will make you rethink on what we create. Watch his recent SogetiLabs webinar about crafting a beautiful business right here:

About the author

Director and Trend Analyst VINT | Netherlands
Menno is Director of the Sogeti Research Institute for the Analysis of New Technology (VINT). He mixes personal life experiences with the findings of the 19 years of research done at the VINT Research Institute. Menno has co-authored many books on the impact of new technology on business and society.


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