It doesn’t make sense, does it? A camera that comes in a package, you have to build it yourself. Fastcompany said in their review on this camera “It creates the illusion of your own importance in the process of its existence”. People like to buy stuff that’s not efficient, to create illusions. It makes sense, because it’s an experience. There’s an economy of experiences and an economy of efficiencies, and they both exists on this planet. But the economy of efficiencies is defeating the working class. Huge unemployment will strike the economy. In a recent article in The New York Times, Paul Krugman warned us once again for the fact that computers will steal our jobs. But when they do, will it all be over? Or will we be able to create more illusions and will this be the start of the economy of experiences? Maybe we should all read the book on the economy of experiences to get a better understanding of how important experiences are for keeping the economy going. The camera will be released end of June and costs $35. I’ve put it on my shopping list.