Digital in 2018: The Call for Digital Happiness

Thijs Pepping

We are only halfway through February but there already happened a lot of interesting events regarding digital happiness. Apple was urged by shareholders (they hold a total of $2 billion in Apple shares) to be innovative and a leader on the digital happiness front. Facebook saw a drop in daily active users and announced massive changes in favor of meaningful relations and engagement. And on the World Economic Forum in Davos, Switzerland, Tech Leader Marc Benioff (CEO Salesforce) urged governments to regulate more and take more control.

What’s happening, and why is this happening now? How can organizations take control and find balance in this circus of conflicting consumer demands?

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Thijs Pepping


Thijs Pepping is a humanistic trend analyst in the field of new technologies. He is part of the think tank within SogetiLabs and in his work he continuously wonders and analyses what the impact of New Technologies is on our lives, organizations and society. He specialized in Humanistic Counselling and Education at the University of Humanistics in Utrecht and worked for five years with autistic children. His background in psychology and philosophy drives him to find meaningful answers to business related questions and to provoke whenever necessary. He is co-author of multiple publications on the impact of new technologies, such as ‘The FrankensteinFactor’, ‘AI First – Learning from the machine’, and ‘The Pursuit of Digital Happiness’ series. See for his previous and current work. VINT provides practical insight into the likely impact and innovative applications of new technologies for organizations worldwide. This valuable intelligence helps public and private sector enterprises to anticipate and plan for the complex dynamics of the future. The use of new technological developments is aimed at generating value that anticipates future developments.

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  1. Kris December 6, 2020 Reply

    Good post. I’m dealing with a few of these issues as well..