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Digital in 2018: The Call for Digital Happiness

Thijs Pepping
February 28, 2018

We are only halfway through February but there already happened a lot of interesting events regarding digital happiness. Apple was urged by shareholders (they hold a total of $2 billion in Apple shares) to be innovative and a leader on the digital happiness front. Facebook saw a drop in daily active users and announced massive changes in favor of meaningful relations and engagement. And on the World Economic Forum in Davos, Switzerland, Tech Leader Marc Benioff (CEO Salesforce) urged governments to regulate more and take more control.

What’s happening, and why is this happening now? How can organizations take control and find balance in this circus of conflicting consumer demands?

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About the author

Trend Analyst VINT | Netherlands
Thijs Pepping is a humanistic trend analyst in the field of new technologies. He is part of the think tank within SogetiLabs and in his work he continuously wonders and analyses what the impact of New Technologies is on our lives, organizations and society. He specialized in Humanistic Counselling and Education at the University of Humanistics in Utrecht.


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