Our current research topic is called “Digital Happiness” and we’re exploring new ideas about how companies should interact with their clients and employees. This time we want to share the idea and vision from Risto Lähdesmäki – ‘Design for Happiness‘. Lähdesmäki shared his vision with us and our clients during our event In Pursuit of Digital Happiness in Brussels on November 9-10 2017.
Lähdesmäki’s design firm Idean has a truly client centered design approach, which helps while aiming for Digital Happiness. He describes really interesting cases such as their design proces for 23andMe, the first genetic analysis service available directly to consumers that includes health risk and ancestor reports. Another interesting case is the design they did for engineering giant Sandvik. Idean’s design vision and principles are thorough and have the end-users happiness in mind. Watch Lähdesmäki’s take on Digital Happiness and enjoy!
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About Risto Lähdesmäki
Based in Palo Alto, CA, Risto Lähdesmäki leads the global Idean management team, covering: design, operations, sales, marketing and finance. Idean is a global design firm that works with the world’s leading companies, helping them to create long-lasting relationships with their customers, through truly enchanting and elegant experiences. The design firm which was founded in Finland in 1999.
About the In Pursuit of Digital Happiness events
Two recent deep dives with a group of IT Executives gave us more insights in how our current research topic “Digital Happiness” is going to evolve. We’ll share the videos recorded at these meetings that we’ve organized in the coming months. Both in the US (Chicago) and Europe (Brussels) business executives, media experts and academia shared their views on the massive transformative impact of digital technologies. The fundamentals on which the program In Pursuit of Digital Happiness was based are simple: the technological and financial limitations of digital progress have been dealt with. The real question to answer for businesses to be successful in the society that emerges is, “What do we desire?” Happiness, in the broad definition by the school of positive psychology – from fun and the daily pleasure to getting in a state of flow, and the rewarding feeling of living a meaningful life and doing meaningful things – guided the discussions about the social desirability.
About Thijs Pepping
Thijs Pepping is a humanistic trend analyst in the field of new technologies. He is part of the think tank within SogetiLabs and in his work he continuously wonders and analyses what the impact of New Technologies is on our lives, organizations and society. He specialized in Humanistic Counselling and Education at the University of Humanistics in Utrecht and worked for five years with autistic children. His background in psychology and philosophy drives him to find meaningful answers to business related questions and to provoke whenever necessary. He is co-author of multiple publications on the impact of new technologies, such as ‘The FrankensteinFactor’, ‘AI First – Learning from the machine’, and ‘The Pursuit of Digital Happiness’ series. See labs.sogeti.com/research for his previous and current work. VINT provides practical insight into the likely impact and innovative applications of new technologies for organizations worldwide. This valuable intelligence helps public and private sector enterprises to anticipate and plan for the complex dynamics of the future. The use of new technological developments is aimed at generating value that anticipates future developments.
More on Thijs Pepping.