THE BOT EFFECT ‘FRIENDING YOUR BRAND’
During the F8 developers’ congress on 12 April 2016, Mark Zuckerberg, CEO of Facebook, disclosed that he was routinely using ‘bots’ – smart software applications – on Facebook Messenger. According to Zuckerberg Messenger is now sizeable enough to embed it in a new ecosystem. Apart from friends and family, we can now also use this platform to have conversations with artificial ‘friends’. These so-called friends are services that are being offered by businesses in particular.Many people may still find it difficult to conceptualize ‘brand as a friend’, but the underlying idea is perfectly clear: Facebook aims to reap the fruits of the popularity of messaging by allowing bots to be implemented on the platform. The idea that bots are going to play a major role on messenger platforms in everyday life, is central in this report. Although it is still difficult at this stage to gain a comprehensive view of the impact, it is perfectly clear that we are talking about a fundamental shift in the way organizations and customers will conduct their business.
MACHINE INTELLIGENCE | EXECUTIVE INTRODUCTION
After Mobile, Big Data and the Internet of Things, Machine Intelligence (MI) is The Next Big Thing. Machine Intelligence is the accelerator of these predecessors. With an impending breakthrough of Machine Intelligence, the interesting question is what change that will bring. In a series of reports on MI, Sogeti’s trend watchers explore the potential impact, starting with a first report giving an executive introduction to Machine Intelligence, followed by three additional reports. Healthcare, industry, agriculture, advertising companies, security, so basically any sector, can all benefit from the MI framework and this will lead to serious “rethinking”. How did we use to do this in the past, and what is possible today? How will computers be able to assist – or even outpace, as you please – humans even more in the coming years? In our series of reports we dive into all these topics.