July 28, 2014

Please, grow up.

BY :     July 28, 2014

2SamsungMy wife is running up the stairs, yelling: “Yes, yes, I am on my way!” She is clearly completely ignored as the washing machine beeps out again that its cycle is done. It doesn’t only seem it didn’t hear her, it’s still blind and deaf as it was the day it was invented. There is absolutely no improvement in naturally dealing with these machines. All my wife has to do is take out the laundry and put it in the dryer that is standing right besides the washing machine and wait for that one to cry out when it is done. Such babies they are…

By now my car says that the interval for servicing has ended, and it says that every time I start the car. It doesn’t know that the appointment is already made and in my schedule… Even my car-accompanying App now reminds me that it is time for service. Even stranger as the App is on the same device as my schedule that contains the appointment. It would be okay if the App knew, it would be even better if it would schedule the appointment by itself!

A couple of years ago I regularly gave the example that navigation software would ask me where I needed to go while it was also running on my smartphone holding my schedule. That wasn’t what I expected at that time. That’s fixed these days: It’s a digital delight that my phone reminds me when it is time to leave for my next appointment, it even includes the impact of the traffic situation en-route. It understands what I want to do next. Although it is a bit of a juvenile solution, it works; its valuable and I love it!

With all the conversations we have these days about connected smartness I see the improvements; Slowly, but steadily. I am just so impatient. So pretty please, with sugar on top, grow up fast. I need more digital delights from my connected smartness. Come on. Can I help? I’m waiting.

Arnd Brugman


Creative business technology management consultant with a major drive and passion for people value. Innovator with broad business and technology knowledge based on twenty years of experience in IT and fourteen years of management. Known for explaining complex things in clear, understandable images and words for both business and technical oriented professionals. Extensive experience with workshops, presentations as well as training and coaching colleagues. Highly motivated, reliable, pro-active and willing to listen and learn.Storyteller that is always thinking in possibilities and solutions on both business value and a technical level. Driving sincere dialogues to chase, pinpoint and deal with the real cause behind the issue at hand. Blends innovative ideas with pragmatic approaches to get things done.Team player that values team contributions and is used to taking the lead. Aiming for pride in delivered results, long term relations and success for people, projects and organisations. Big fan of Daniel Pinks views and writings on motivation and experienced ‘non-selling’ sales, best known as consultative selling.At Sogeti (co-)responsible for the themes and approaches for UX-Design, IoT, Mobile Apps, Digital Channels and Social Collaboration.Contributor to The App Effect, The Connected Workforce & TechnoVision and co-author of the book "TeamPark, from Crowd to Community" (ISBN 9789075414233) describing the platform-independent method to grow your organization a Social side.Specialties: User Experience, Mobile, Apps, Strategy, IoT, Coaching & Training, Solution Development, Workshops, Business Development, Social & Thinking in possibilities.

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  1. Step away human! · November 16, 2015 Reply

    […] have to grow up, like Arnd Brugman says! Maybe it’s our own fault that we keep the machines like little […]

*Opinions expressed on this blog reflect the writer’s views and not the position of the Sogeti Group