March 24, 2015

New Design to Disrupt report on New Digital Competition

BY :     March 24, 2015

D2D2_headerOnly few organizations wise up to new digital competitors, as they usually come from outside their own sector and are not taken seriously at first. Their allegedly inferior propositions confuse prominent players, who should in fact be the very first to be fully aware of potentially disruptive innovation.

To swing into action rapidly, existing organizations would be well advised to properly analyze anything resembling digital competition. Evidently, there are clear patterns behind the startup success marking a new techno-economic reality. Ecosystems, APIs, and platforms characterize this New Normal where customers have more freedom of choice and better service at lower costs.

These successful disruptors are called two-sided market players, also known as multi-sided platform players. Companies like Uber and Airbnb are getting all the media attention, however there are over 9000 players (and counting) active in almost every industry.

The new VINT report explores the new digital competition and presents:

  • A analysis of the success factors of disruption
  • 10 design principles of the new digital competition like Unbundle your organization processes, APIs first. Access over ownership and Building trust with social systems
  • The need for every business to develop a API-strategy
  • An appeal to the CIO and the IT department to use a leading digital approach and map out an offensive technological route.


download_icon Download Design to Disrupt: New Digital Competition


Download in Dutch

Also check out:

Download Design to Disrupt: an Executive Introduction
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Menno van Doorn


Menno is Director of the Sogeti Research Institute for the Analysis of New Technology (VINT). He mixes personal life experiences with the findings of the 19 years of research done at the VINT Research Institute.

More on Menno van Doorn.

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  1. jacques · March 25, 2015 Reply

    hello VINT :-)… really great job. Reading the report, I was wondering. How to put in place or to apply the 10 principles on a day to day basis. How to prioritize the way to manage the business as usual and facilitate creativity and disrupted ideas and solutions? and how to switch from one to the other ?

  2. menno · March 25, 2015 Reply

    Jacques. One option: api your legacy and let others do the innovation (open). Don’t change your organisation and forget about the 9 other design principles.

  3. Leading Digital in 9 graphs – SogetiLabs · June 9, 2016 Reply

    […] rounded off our second report on Design to Disrupt with an appeal to the CIO to take a offensive approach to digital […]

*Opinions expressed on this blog reflect the writer’s views and not the position of the Sogeti Group