Marketing

July 19th, 2017, by
Companies as Digital Happiness Engines

  Digital Happiness The degree in which someone judges positively on the contribution of digital technology to the experience of…

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June 12th, 2017, by
The Right to (Digital) Happiness?

Since Homo Sapiens created fire it is entangled with technology. We used it to battle predators, diseases, and each other.…

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February 23rd, 2017, by
10 things You Need to Know about Scoring Good Karma Points

To save you some valuable time I shortened an amazing psychological theory back to 10 lines (based on the book…

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February 8th, 2017, by
A cure for social isolation or an empty and immoral surrogate?

You can pre-order a holographic life companion for $2500,--. Can this be a cure for social isolation or is it an empty…

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January 19th, 2017, by
Vlogging & SnapChat: The New Social Media?

I tried to watch some vlogs but always tuned out after two minutes of watching a complete stranger live his…

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January 4th, 2017, by
The Risks Associated with Marketing Tags and Pixels

Marketing tags sometimes referred to as tracking pixels, are an important part of the e-Commerce ecosystem. These seemingly unobtrusive code…

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October 12th, 2016, by
Vlogging is the New Marketing

Self-made YouTube celebs are taking over the roles of sales of billion dollar companies like for instance Estée Lauder. Traditionally…

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February 3rd, 2016, by
2 Fundamental Reasons Why Your Marketing System Must Be A Platform

I’m biased. There. It’s out. I work with the Salesforce Marketing Cloud (formerly ExactTarget) and the experiences and learnings from…

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November 9th, 2015, by
The Strange Bedfellows of Marketing and Technology

As someone who studied Art Theory and Practice and subsequently spent many years in the world of technology, I’ve always…

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