Digital Happiness

June 6th, 2019, by
Tech Fiesta 2019 – Hello Tomorrow – Delivering New Business Value in the Synthetic Age

Let's take a look at how the Synthetic Generation can change the future of an organization!

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June 3rd, 2019, by
How micro-influencers present themselves as a brand

Why would you still fill courses if you can also earn money with your Instagram page? A glimpse into the world of micro-influencers.

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April 4th, 2019, by
Be prepared for the next generations

We are arriving at another crossroads: a company needs to decide whether they want to adapt themselves to the next generations that join their ranks or to have them follow suit. But the millennials, centennials and synthetic generation have different needs and don’t want to be compromised. So how to prepare yourself?

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March 28th, 2019, by
60 years on and Barbie continues to influence

Happy 60th Birthday Barbie! As an ‘influencer’ for the past six decades, this icon of the toy world has reflected changes in fashion, adapted to new body shapes, tried out different careers, got herself a boyfriend, and now even has her own Instagram account and YouTube vlog.

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March 21st, 2019, by
The Synthetic Generation: Influencing is big business

Although influencing is now clearly hip terrain, it's naturally been around for millennia. Influencing is derived from the Latin influentia, which means 'to flow in'. For us as homo sapiens, social group animals, it is impossible not to 'flow' into someone's psyche to a greater or lesser extent when we work together or interact.

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March 15th, 2019, by
4 ways to remain relevant to Gen Z

What defines the character of a generation? What crises (war, digital disruption) link one generation to another? And how can business leaders respond to the unique demands of a post-millennial workforce? The third report in Sogeti’s Digital Happiness series considers these questions as it charts the rise of a new generation of influencers for whom the concept of digital ‘transformation’ is alien.

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March 14th, 2019, by
The Synthetic Generation: Post-materialistic

The Synthetic Generation is not a punk rock generation that was largely anti-establishment. They are post-materialistic, post-hierarchical and post-realistic. Read on to learn more about the Synthetic Generation.

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March 7th, 2019, by
The Synthetic Generation: Post-Realism

Real or Fake? What happens when we no longer know whether what we see or hear is authentic? Will the synthetic generation find the answers to these problems?

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February 28th, 2019, by
New Report Alert: The Synthetic Generation

The latest research report in the Digital Happiness series focuses on the rise of a new generation of influencers – post millennial young people for whom the concept of digital ‘transformation’ is alien.

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February 19th, 2019, by
Presentation Pierre Hessler – To Conclude on ‘In Code We Trust’

Can We Trust in Code? It is a pressing question in the current technology debate. For our Sogeti Summit 2018…

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February 12th, 2019, by
Presentation Ray Wang – Disrupting Digital Business

Can We Trust in Code? It is a pressing question in the current technology debate. For our Sogeti Summit 2018…

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February 5th, 2019, by
Presentation Niels Pflaeging – The Taylor Bathtub

Can We Trust in Code? It is a pressing question in the current technology debate. For our Sogeti Summit 2018…

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