Digital Happiness

November 15th, 2019, by
Video: The changing form & shape of Power in Digital Society

Carl Miller, Research Director at the Centre for the Analysis of Social Media, talks at the 'Utopia for Beginners' summit about his view of power in a digital society.

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November 11th, 2019, by
‘Utopia for Beginners’ Summit ’19 Paris

Here’s a glimpse of the two thrilling days in Paris where 150 CxO's came together on the 'Utopia for Beginners' Summit to discuss the recent, and coming, developments in Tech.

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November 4th, 2019, by
Starting your happiness journey by building Utopia

We have reached the end of our digital happiness research series with the launch of our final report Utopia for Executives. I am excited about this. It brings closure to the digital happiness narrative we have developed, but in a very different format.

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October 28th, 2019, by
New Report: Utopia for Executives

Utopia for executives is our fourth report on Digital Happiness. In this report, we explain why now society is making a drastic turn, what it means for organizations, and what to prepare for.

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October 3rd, 2019, by
Technology Labs podcast

The first episode of the technology labs is the introduction and an interview we did with Trine Balle Jensen from Lego and our CTO Michiel Boreel. The main topic is the future of play and of course some tech news items we came across.

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October 2nd, 2019, by
A digital personality in your group of friends

With the right choices, your digital personality becomes part of the group of friends and the promise becomes reality. So make digital friends, not enemies!

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June 6th, 2019, by
Tech Fiesta 2019 – Hello Tomorrow – Delivering New Business Value in the Synthetic Age

Let's take a look at how the Synthetic Generation can change the future of an organization!

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June 3rd, 2019, by
How micro-influencers present themselves as a brand

Why would you still fill courses if you can also earn money with your Instagram page? A glimpse into the world of micro-influencers.

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April 4th, 2019, by
Be prepared for the next generations

We are arriving at another crossroads: a company needs to decide whether they want to adapt themselves to the next generations that join their ranks or to have them follow suit. But the millennials, centennials and synthetic generation have different needs and don’t want to be compromised. So how to prepare yourself?

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March 28th, 2019, by
60 years on and Barbie continues to influence

Happy 60th Birthday Barbie! As an ‘influencer’ for the past six decades, this icon of the toy world has reflected changes in fashion, adapted to new body shapes, tried out different careers, got herself a boyfriend, and now even has her own Instagram account and YouTube vlog.

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March 21st, 2019, by
The Synthetic Generation: Influencing is big business

Although influencing is now clearly hip terrain, it's naturally been around for millennia. Influencing is derived from the Latin influentia, which means 'to flow in'. For us as homo sapiens, social group animals, it is impossible not to 'flow' into someone's psyche to a greater or lesser extent when we work together or interact.

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March 15th, 2019, by
4 ways to remain relevant to Gen Z

What defines the character of a generation? What crises (war, digital disruption) link one generation to another? And how can business leaders respond to the unique demands of a post-millennial workforce? The third report in Sogeti’s Digital Happiness series considers these questions as it charts the rise of a new generation of influencers for whom the concept of digital ‘transformation’ is alien.

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