Digital Happiness

April 4th, 2019, by Edwin van der Thiel

We are arriving at another crossroads: a company needs to decide whether they want to adapt themselves to the next generations that join their ranks or to have them follow suit. But the millennials, centennials and synthetic generation have different needs and don’t want to be compromised. So how to prepare yourself?

March 28th, 2019, by Sander Duivestein

60 years on and Barbie continues to influence

Happy 60th Birthday Barbie! As an ‘influencer’ for the past six decades, this icon of the toy world has reflected changes in fashion, adapted to new body shapes, tried out different careers, got herself a boyfriend, and now even has her own Instagram account and YouTube vlog.

March 21st, 2019, by Sander Duivestein

The Synthetic Generation: Influencing is big business

Although influencing is now clearly hip terrain, it's naturally been around for millennia. Influencing is derived from the Latin influentia, which means 'to flow in'. For us as homo sapiens, social group animals, it is impossible not to 'flow' into someone's psyche to a greater or lesser extent when we work together or interact.

March 15th, 2019, by Menno van Doorn

4 ways to remain relevant to Gen Z

What defines the character of a generation? What crises (war, digital disruption) link one generation to another? And how can business leaders respond to the unique demands of a post-millennial workforce? The third report in Sogeti’s Digital Happiness series considers these questions as it charts the rise of a new generation of influencers for whom the concept of digital ‘transformation’ is alien.

March 14th, 2019, by Sander Duivestein

The Synthetic Generation: Post-materialistic

The Synthetic Generation is not a punk rock generation that was largely anti-establishment. They are post-materialistic, post-hierarchical and post-realistic. Read on to learn more about the Synthetic Generation.

March 7th, 2019, by Sander Duivestein

The Synthetic Generation: Post-Realism

Real or Fake? What happens when we no longer know whether what we see or hear is authentic? Will the synthetic generation find the answers to these problems?

February 28th, 2019, by Menno van Doorn

New Report Alert: The Synthetic Generation

The latest research report in the Digital Happiness series focuses on the rise of a new generation of influencers – post millennial young people for whom the concept of digital ‘transformation’ is alien.