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Sogeti’s QX Day 2025 with the theme RAIsing the Quality Game! took place on September 23 this year. I had the pleasure of talking to people at the Meet the Expert stand where I stood as an Agile Quality Coach (helping with any Quality Improvement challenge people brought me). It was fun to chat and learn about people.
At QX Day, Sogeti also launched their new book: Amplified Quality Engineering With/For Gen AI by Wouter Ruigrok, Jeroen Egelmeers and Rik Marselis. As I’ve been increasingly sceptical of Gen AI (for ethical, sustainable and critical thinking reasons among many), I am still excited to read this book that gives case studies and a framework when and how to use and NOT use Gen AI in Quality Engineering. My colleagues Eveline Moolenaars and Emna Ayadi also wrote a chapter Quality Coaching with a Gen AI twist.
From the Meet the Expert stand, I had a good view of the keynote stage where the central QX Talks were presented. Here are the sketchnotes I made on the day itself, embellished with colour later.
Marlous Jansen-Joosten started us off with the collaboration and connection between Artificial Intelligence (AI) and Human Intelligence (HI), and the value of Quality Engineering and our human creativity, intuition and ethical compass (amplified by AI).
The first QX Talk – Het Tweede Brein (Second Brain) by Sander Duivestein.
The word of 2024 was Brain rot and it is still a word that is highly applicable to our current year and Gen AI adaptation.
Sander showed us a series of examples that highlight how Gen AI and ChatGPT are being adopted across the generations, and how he himself uses it in his writing work. He showed the example of AI-as-a-PR firm with separate AI bots for different roles that challenge each other, and present a pr strategy for a new book to the human author.
He challenges us to go beyond the St Nicolas poetry generation, and experiment, challenge ourselves and find friction: think. “Pijnig je hersenen” (i.e. challenge your brain) and don’t fall into brain rot territory.
Antoine Aymer used the example of the dowager countess of Grantham from Downton Abbey to illustrate the slow process of adoption of new technology. According to the World Quality Report 2025–2026, 43% of companies are still in the experimentation phase with Gen AI and 11% isn’t using it altogether.
In the comparison between Human and AI, Antoine suggested confining LLM to a box: decompose, enforce, apply boundaries and place humans.
In his conclusion, Antoine stated:
1. AI amplifies Decision Accountability
2. AI reveals gaps in skills and clarity of focus
3. Testing roles shift to expert validation
Marco Jansen van Doorn created a formula for Successful Test Automation:
STA = T + f(V,S,E,R,C)
Successful Test Automation is a function of V(aardigheden = skills), S(amenwerking = collaboration), E(igenaarschap = ownership), R(eflectie = reflection) and C(ontext = context)
He also positioned a number of general wisdoms (“tegelwijsheden” –> printed and displayed on tiles; it’s a Dutch thing)
1. A tool offers possibilities, an automator offers solutions (skills)
2. Automating a test is something you do yourself. Test Automation is something you do with your team (collaboration)
3. Plan your test automation, otherwise you won’t get test automation (ownership)
4. Making good choices can be learned by reflecting on past choices (reflection)
5. The answer that is always true: it depends (context)
6. The value of Test Automation lies in the feedback loop
With a highlight on critical thinking (including a definition as to what that entails) in a world where Gen AI is increasingly adopted, Menno van Doorn highlighted his lessons and concerns based on the day.
And with that QX Talk, the day concluded and the evening specifically for Sogeti colleagues kicked off. So, I grabbed something to eat, enjoyed my conversations with colleagues before heading back home.
All sketchnotes were made on the day itself on a reMarkable Pro, and then transferred to an iPad to get coloured in Procreate. All human-drawn (by me!) with absolutely NO Gen AI involved.