Who’s a better judge of character: a human or a computer? Turns out, its the computer. Stanford researchers have found that computers can judge personality traits more accurately than one’s friends and colleagues. In fact, artificial intelligence can draw inferences about a person as accurately as a spouse.
The study (conducted jointly by researchers at Stanford University and the University of Cambridge) compares the accuracy of human and computer-based personality judgments, using a sample of 86,220 volunteers who completed a 100-item personality questionnaire. People’s judgments were based on their familiarity with the judged individual, while the computer used digital signals – Facebook “likes.” [Read more…]