Connect to the IOT Tech Triad and Boost Your Preemptive Capability

Jaap1A Quintessential Catch-up

The Internet of Things (IOT), also in some desperation known as Internet of Thingamajigs,[i] keeps people puzzled in both business and IT. Organizations still are miles away from IOT’s realtime 5A Quintessence, wasting billions of dollars every year.

There won’t be an Internet of Everything any time soon but a new understanding of IOT is gaining ground to reflect the convergence of IT, OT (Operational Tech) and a loosly defined all-encompassing Internet of Things. Optimized integration and interaction are the goals: bridging the gap between Information Technology, Operational Technology, Production, Logistics, Maintenance, and Mass Personalization.[ii] New IOT’s huge business opportunities are based on this Transformative Tech Triad, best visualized by this self-explanatory brand logo:


Internet father Vint Cerf correctly pinpoints the IOThingamajigs as “Internet of Things and Sensors and Actuators,”[iii] or everything Internet-connected between and beyond IT and OT, including Wearable Computing, Personal Care & Medical Devices, Connected Cars, Smart Buildings, Smart City solutions, Smart Logistics, the so-called Industrial Internet of Things, the Internet of Things & Services, Industry 4.0, Machine to Machine communication (M2M), and so on.

IOT’s Preemptive Strike Capability   

In this context, the guiding illustrations below explain how many organizations today already save and earn millions of dollars a year, so watch them carefully and make sure you get the message:



Besides the four exemplary sectors above, there are plenty of opportunities in the context of for instance healthcare, buildings, cities, agriculture, retail, and security:


A Logical Development

65 years ago, with world’s first e-business computer LEO I – short for the Lyons Electronic Office of the iconic UK catering and food company – organizations began setting their eye on markets being aided by Operational Technology (OT) on the plant and product side, and by Information Technology (IT) on the office side. Both automation types had existed in mechanical form for a long time – plant automation longer than office automation – but from the mid 1950s on rapid change set in. Office automation developed fast as it became IT and digital, while industrial computerized automation emerged more slowly as the control part of expensive machines.

With the rise of mass media in the 1960s, digital technologies proliferated, contributing greatly to market and business development by bringing together supply and demand. A few decades later, the Internet e-commercialized the world as organizations and individuals became digitally connected on a peer-to-peer multimedia basis, albeit not yet always on and anywhere. When that started to happen, marketing took hold of all digital channels that had emerged after the Internet bubble burst in March 2000.

From that Year Zero on, one after another Web 2.0, smartphones and tablets, mobile apps, Big Data, the Cloud, and the sensor/actuator-enabled Internet of Things took the stage to join forces in the biggest intelligent omni-channel platform ever. Engaging customers, events and machines alike through data Acquisition, Aggregation and Analysis (IOT phases A1, A2, and A3); thereafter the Assignment of tasks (A4) and finally concrete Action (A5) – all these quintessential phases now can be realized within split seconds, realtime that is. Today, the technology is there but utilization, integration and interaction are lagging behind, which means that millions of dollars are being thrown away.

PLM meets CRM: product + operation + customer

The whole Internet and sensor/actuator enabled omni-channel multimedia dynamism is an all-encompassing development. It means that after IT, consumer marketing and logistics – the Internet of Things started in 1999 with RFID at Procter & Gamble – also OT and production assets are joining the platform. In the center are Internetworked products and services. Essentially, PLM (Product Lifecycle Management) and CRM (Customer Relationship Management) in a broad sense are blending together, enabling smart Mass Personalization through the intimate combination of Product Leadership, Operational Excellence, and Customer Intimacy, the three foundational Treacy and Wiersema categories from 1995. IT, OT and this loosly defined Internet of Things have now reached their intimate interaction phase. This is what we call the IOT Tech Triad.

The Transformative Decade of SMACT

IOT Triad’s developing business technology story is pretty straight forward. In 2000, right after Kevin Ashton had launched his RFID IOT at Procter & Gamble, the Internet bubble blew up and a brand new calendar era began. From there, businesses in Olympic four-year periods have jumped and will continue to jump digital breakthrough S curves: from Social to Mobile to Analytics, Cloud, and Things – in one word SMACT.


In January 2010, IBM’s CEO Sam Palmisano proclaimed the Decade of Smart which now tangibly develops as the Decade of SMACT. The five constituents of the forceful SMACT foundation are equally important as they mutually maturify each other over time into one interwoven cyber-physical platform.

Grab Your Piece of this PIE (Pervasive Interaction Engine)

Business-wise, SMACT’s Social component equals the well-known Social Business trend. Mobile equals Always On or NYPD (Network Your Pet Device). Analytics is short for data-driven Business Intelligence plus Artificial Intelligence: Big Data + BI + AI. Cloud is the technology notion for Secure Services Anywhere. And connected Things means everything Internetworked beyond IT and OT.

APIs and mobile apps are knitting this rich business technology ecosystem together, where Personal and Pervasive Computing come together and cross pollinate one another to form a formidable full-circle Pervasive Interaction Engine (PIE) that expectedly will generate over a trillion dollar in revenue for business and government worldwide.

[i] Imagine Park: The Internet of Thingamajigs 2014. Watch all videos here.

[ii] Mass Personalization 2025. Read about it here.

[iii] The most impressive Wikipedia List of Sensors is here.

Common Types of Omnichannel Services

tiersThis is an overview of the most common types of omnichannel services, and on the left as well as in the below video you find an overview figure that describes a typical omnichannel service architecture.

It shows the devices, or channels, the touchpoints (e.g. apps or webs), the back-end (legacy) systems, and the services. The services are divided into three main tiers – low-end, high-end, and front-end services.

Starting from the bottom, the low-end services use functionality and get information from the back-end systems. They handle the specific interfaces, security measures (types of authentication, authorization, encryption, etc), and data structures. Ideally, the low-end services deliver data back to its consumers in a format that conform to a master data model. If a MDM (Master Data Management) initiative has defined the format and storage of the most important information, like customers and products, the nice thing here is that the low-end services can make sure that the data they deliver conform to that model even if the back-end systems are not yet supporting it. [Read more…]

Privacy: turning an issue into a U.S.P.

500px-Cadenas-ferme-rouge.svgConsumers allow all kinds of apps to collect data from their mobile devices without reading the general agreement. We place our most personal information in a public Cloud, which we don’t check for security. We share personal details on Facebook, Twitter, and Instagram without a moment of hesitation.

Nevertheless, we worry about our privacy the moment we notice that a company or government uses this information. In the media more and more articles discuss privacy issues on how companies and government use, for instance, Big Data to serve their clients and citizens. In Europe there is now legislation coming to protect customer on-line privacy. This is following discussions on actions of companies using online data without specific permission. For companies, this puts a strain on how to develop, keep up with, or use digital transformation in their way-of-business. [Read more…]

“Rethinging” Internet

800px-Dictionary_through_lensDictionaries, encyclopedias, and many other repositories aimed at defining the real world are structured as a set of concepts (with identifiable keywords in each language). Real world things may be classified into these concepts. Internet is a huge repository of content which is made publicly available as a set of web pages that may be visually rendered by browsers. However, web pages do not usually associate common semantics to its content in an explicit form. This is the reason why Internet search engines have been traditionally limited to syntactic searches based on the included words. [Read more…]

Lack of quality: getting to the root of the problem

start4I have acne. I have had it for a few years now and I have tried an enormous amount of things to fix it: acne creams, face masks, facial exfoliant, etc.; I have followed several facial treatments recommended by my dermatologist; I have even taken different beauty treatments in beauty centers and spas and tried the most expensive moisturizers in the market. But, after spending lots of money, the problem persisted, because I was trying to fix it focusing on the symptoms and not attacking the root of the problem: my acne was a hormonal problem, so what I had to do was to deal with the cause of my hormonal imbalance. Now that I am attacking the underlying problem my skin is improving and the acne is slowly disappearing. [Read more…]

To be a software engineer today (and in the future…)

During the 5th SogetiLabs workshop, held on December 12 and 13 in Paris, I made a presentation on the latest trends regarding software engineering.

Companies using on-premises collaboration services need to start using the cloud if they want to remain relevant for their users

GerardWorking as a collaboration consultant, I find that many organizations currently working with on-premises versions of collaboration software are investigating what it would mean for them to move to cloud based services. At the same time, their users are already using the cloud, and their IT and governing bodies have no idea where all the information is. [Read more…]

PMO: Facilitating in achieving your business strategy


PMO is often a misunderstood expertise. PMO is a business expertise which can create high value in every organization, company or institution, whether we are talking about Portfolio, Program and Project Management, or even Operations. In this article, the writers want to share their belief in PMO and their vision  in this field of expertise, a vision which we can translate into concrete and direct business value for your organization to realize your business goals.

[Read more…]

Design2Disrupt: Pierre Hessler (Chairman Delegate, Capgemini)

To keep IT alive you need to understand that IT will have different role. The old ‘Business’ and ‘IT’ was a simple model: business tells IT what to do and IT delivers. The new way says that there is the second IT (hopefully the same), which has the role to teach the business about what technology can do for them.

Design2Disrupt: Pierre Hessler (Chairman Delegate, Capgemini) from VINTlabs – The Sogeti Trendlab on Vimeo.

Design2Disrupt: Daan Roosegaarde (Studio Roosegaarde)

What does innovative design look like? How can you design innovation? To examine these questions, Daan Roosegaarde took the stage at our Design to Disrupt Summit and dazzled the attendees with examples, insights and ideas that break with the established order.

Design2Disrupt: Daan Roosegaarde (Studio Roosegaarde) from VINTlabs – The Sogeti Trendlab on Vimeo.