André Helderman has studied both Business Information Technology and Sociology which makes clear that he is interested in the combination of technology and human behavior. Throughout his career he showed a keen eye for improvements and innovations. He is not a specialist in a specific technology because he believes that the real impact is always in the combinations: AI, Chatbots, Blockchain, IoT, data science etc. His focus is currently on “concrete business value of technology for organizations” he writes about "the bigger picture”: the psychological aspects of technology and the impact technology has on society and human behavior. He is very much aware that this impact is both positive and negative.