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Big Social Question 5

Menno van Doorn
June 16, 2012

In terms of predictive power and ambition, the latest developments based on Big Data and algorithms reach much further than traditional Web Analytics supplemented by dashboards to monitor Twitter and Facebook traffic and to give rapid response.

What indicators (new customers, retention, satisfaction, or other) do you use to justify your investments in Big Social?

About the author

Director and Trend Analyst VINT | Netherlands
Menno is Director of the Sogeti Research Institute for the Analysis of New Technology (VINT). He mixes personal life experiences with the findings of the 19 years of research done at the VINT Research Institute. Menno has co-authored many books on the impact of new technology on business and society.


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