Marketing
Companies as Digital Happiness Engines
July 19th, 2017 by Thijs Pepping
Digital Happiness The degree in which someone judges positively on the contribution of digital technology to the experience of…
The Right to (Digital) Happiness?
June 12th, 2017 by Thijs Pepping
Since Homo Sapiens created fire it is entangled with technology. We used it to battle predators, diseases, and each other.…
10 things You Need to Know about Scoring Good Karma Points
February 23rd, 2017 by Thijs Pepping
To save you some valuable time I shortened an amazing psychological theory back to 10 lines (based on the book…
A cure for social isolation or an empty and immoral surrogate?
February 8th, 2017 by Thijs Pepping
You can pre-order a holographic life companion for $2500,--. Can this be a cure for social isolation or is it an empty…
Vlogging & SnapChat: The New Social Media?
January 19th, 2017 by Thijs Pepping
I tried to watch some vlogs but always tuned out after two minutes of watching a complete stranger live his…
The Risks Associated with Marketing Tags and Pixels
January 4th, 2017 by Amir Ghadiry
Marketing tags sometimes referred to as tracking pixels, are an important part of the e-Commerce ecosystem. These seemingly unobtrusive code…
October 12th, 2016 by Menno van Doorn
Self-made YouTube celebs are taking over the roles of sales of billion dollar companies like for instance Estée Lauder. Traditionally…
2 Fundamental Reasons Why Your Marketing System Must Be A Platform
February 3rd, 2016 by Sogeti Labs
I’m biased. There. It’s out. I work with the Salesforce Marketing Cloud (formerly ExactTarget) and the experiences and learnings from…
The Strange Bedfellows of Marketing and Technology
November 9th, 2015 by Joo Serk Lee
As someone who studied Art Theory and Practice and subsequently spent many years in the world of technology, I’ve always…
