The Right to (Digital) Happiness?
Since Homo Sapiens created fire it is entangled with technology. We used it to battle predators, diseases, and each other.…
Pragmatic Approach to MDM
I have frequently experienced projects that ran into serious problems due to data issues – typically issues caused by differences…
10 things You Need to Know about Scoring Good Karma Points
To save you some valuable time I shortened an amazing psychological theory back to 10 lines (based on the book…
3 Major Trends in BI and their Implications
Three major trends have been quietly impacting how organizations architect, design and leverage BI to enhance their customer experiences and…
Marketing Automation – Your Next Investment?
Marketing automation is one of the hottest buzz words for marketing (and sales) these days. Disregard all the tailored messages,…
Big Data & Analytics
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*Opinions expressed on this blog reflect the writer’s views and not the position of the Sogeti Group