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More information can lead to new insights, but the question remains as to how many data is needed for this? How interesting is it for instance to know where someone is shopping at any given moment and what he/she is looking at?
Does the behavior of your customers require you to engage in Big Data?
About the author
Menno is Director of the Sogeti Research Institute for the Analysis of New Technology (VINT). He mixes personal life experiences with the findings of the 19 years of research done at the VINT Research Institute. Menno has co-authored many books on the impact of new technology on business and society.
Yes, habits from the customers will drive more and more the way we intent to interract with him