Big Data Question 5

Consider: Social media, web analytics, logfiles, sensors, and suchlike all provide valuable information, while the cost of it solutions continues to drop and computer-processing power is increasing.

To what extent is Big Data a solution looking for a problem?

Sander DuivesteinAbout Sander Duivestein

Sander Duivestein (1971) is a highly acclaimed and top-rated trendwatcher, an influential author, an acclaimed keynote speaker, a digital business entrepreneur, and a strategic advisor on disruptive innovations. His main focus is the impact of new technologies on people, businesses and society. More on Sander.



  1. Big Data is not a solution looking for a problem. Big data is a (BIG) risk that nieeds to be managed and if done properly a change that should be explored and transformed into profit.

  2. Serge Bouwens says:

    I agtree with Ted on this one again. Big Data is not a solution looking for a problem. Just take some time to read about it, and you find the opportunities are plenty. But then again, only if you’re Big.

  3. Edwin Otten says:

    Problems will arise when solutions are presented. Given the possibilities of Big Data, one can ask himself questions he never dared to ask. Solutions may open a whole new set of problems to solve we have never thought of. Like the famous Henry Ford quote about faster horses. Don’t ask for the problem, ask for the question. What if? What if I could store a decade of Nasdaq transactions? What if I have the weather data for all places in the world? What if I could record biometric data of a person 24/7?

    Great innovations are solutions to problems that didn’t exist yet. Cars, mobile telephones, Internet, CD, what problems did they solve at the time?

Speak Your Mind