Is Big Data a Failure?

In 2013 Viktor Mayer-Schönberger and Kenneth Cukier published the book “Big Data: A Revolution That Will Transform How We Live, Work, and Think”. In the first chapter they warned for the backlash that Big Data will encounter in the coming years: “Like so many new technologies, big data will surely a victim of Silicon Valley’s notorious hype cycle: after being feted on the cover of magazines and at industry conferences, the trend will be dismissed and many of the data-smitten startups will flounder.” In the last week several articles have caught my attention: 1. Harford, Tim “Big Data: are we making a big mistake?”, Financial Times, March 28, 2014 2. Lohr, Steve, “Google Flu Trends: The Limits of Big Data”, New York Times, March 28, 2014 3. Marcus, Gary and Ernest Davis, “Eight (No, Nine!) Problems With Big Data“, New York Times, April 6, 2014 So the question is, has Big Data reached it’s moment of Peak Attention and are we entering the next phase of the hype cycle or is Big Data really a failure? To answer this question I suggest you read our book “No More Secrets with Big Data Analytics“.